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Digital signage is a great way to get your message across in a public space. But there are a few things you should avoid if you want your digital signage to be effective.
Here are a few design mistakes to avoid when creating digital signage.
Making It Too Wordy
Digital signage is typically viewed from a distance, so you want to make sure your message is concise and easy to read. Keep your text short and to the point and use bullet points or numbered lists whenever possible. This will make it easier for people to quickly grasp your message.
In addition, using images or videos along with your text can help to break up the information and make it more visually appealing. These mediums can also help get your message across if you have a lot of text.
For example, if you're advertising a sale, you could include an image of the item with the text "20% off!" Anyone looking at the digital signage from a distance can quickly see that there's a sale going on, and therefore, they'll be more likely to come into the store.
Using Complex Graphics
Your digital signage should be eye-catching, but be sure to avoid using complex graphics or images that are difficult to interpret. If people can't understand what they're looking at, they'll quickly move on to something else.
Stick to simple visuals that are easy to understand at a glance. You can use bold colors and shapes to grab attention, but make sure the overall design is easy to follow.
If you're unsure if your digital signage is too complex, ask someone else from your workplace to take a look at it and see if they can understand what it's trying to say. If they have trouble understanding it, chances are, so will potential customers.
Making It Look Like an Ad
Your digital signage should not look like an advertisement. People are bombarded with ads everywhere they go, and they're likely to tune out anything that looks like one.
Instead of thinking of your digital signage as an ad, think of it as a way to enhance the customer experience. For example, if you have a digital sign in your store, you could use it to provide information about the products you sell or share helpful tips on how to use them.
You could also use digital signage to share your company's story or values. This is a great way to connect with potential customers on a deeper level and show them that you're more than just a business—you're a brand they can believe in.
Share19 October 2022
